Ebook Subscription Services - an Example of User-focused Innovation in Publishing discusses 24symbols, a subscription service that provides access to digital books on any device. It offers several innovations, including subscription services that allow unlimited access to ebooks for a monthly fee, hybrid curation that uses both human editors and algorithms to organize book metadata and recommendations, reader involvement through social features and reviews, and an engagement hub to analyze user reading behavior and provide analytics to publishers. The document outlines 24symbols' business model and international growth strategy through partnerships with mobile carriers and platforms like Facebook's internet.org.

1. Ebook Subscription Services - an Example
of User-focused Innovation in Publishing

2. ‹#›
Hi!
• Co-­founder,
– BizDev
– Publisher Relations
– Investor Relations
– Data Analytics
• Background: Data Integration and
Management, Product Strategy and
Innovation
• Ph.D. in Computer Science on Data
Integration and Web Automation
• @justohidalgo

3. ‹#›
@justohidalgo

4. ‹#›
@justohidalgo

5. Why we created 24symbols

6. 6

9. Books as a Service

10. Opportunity

11. Subscription services
Hybrid curation
Reader involvement
Engagement Hub
@justohidalgo
Books on the cloud

12. Subscription services
Hybrid curation
Reader involvement
Engagement Hub
@justohidalgo
Books on the cloud

13. 1 - Subscription services
Access Engagement Business
@justohidalgo

14. 24symbols
A service to read and discover digital books that
works on any device
reading discovery any device mobile
@justohidalgo

15. YOUR LIBRARY HERE
24symbols

16. YOUR LIBRARY HERE
24symbols

17. YOUR LIBRARY HERE
24symbols

18. Pay as you go Credit-based
Membership
Library Model All-You-Can-
Read
Examples of
Available
Services
Valobox, TotalBoox 24symbols, Audible 24symbols, Amazon
KOLL, Safari
24symbols,
BookBoon, KU,
Scribd, Skoobe
Business
Model
Pay per
page/section/chapter
User subscribes,
gets credits and
redeems
N books per month Unlimited books per
month
Settlement
Model
Per
page/chapter/book
Pay per book read Pay per book read /
Pay per page read
Pay per book read /
Pay per page read /
Ads
Segment focus Textbooks, technical
books, business
Trade fiction,
business
Trade fiction,
business, technical
Trade fiction,
business
Based on my own article for the UK Society of Authors, July 2014. Not meant to be a complete listing
Options

19. MOBILE CARRIERS
AND OTHER
PARTNERS
Business Model · Go-To Market
D2C

20. Content is king!
Access to
customers
Brand
Billing
Technology
Reader engagement
Online/mobile marketing
Business Model · Unparalleled Partnership

21. 25+
Projects
Ongoing
Russia
US (carrier)
Brazil
LATAM (others)
internet.org (40-50 countries)
Deployed
(25+)
Spain (2011)
Mexico (2013)
Russia (2014, Beeline)
Guatemala (2014, Tigo)
Colombia (2014, Tigo)
Argentina (2014, Personal)
Internet.org (2015, several
countries)
Germany (2015, Mobilcom
Debitel)
Spain (2015, Orange)
Growth · International Pipeline

22. Subscription services
Hybrid curation
Reader involvement
Engagement Hub
@justohidalgo
Books on the cloud

23. @justohidalgo
2 - Books on the Cloud

24. @justohidalgo
2 - Books on the Cloud

25. @justohidalgo

26. Source: http://www.magellanmediapartners.com/publishing-innovation/can-subscription-models-grow-market-size-the-debate-is-on/

27. Growth · internet.org with Facebook
@justohidalgo

28. Subscription services
Hybrid curation
Reader involvement
Engagement Hub
@justohidalgo
Books on the cloud

29. 3 - Hybrid curation
@justohidalgo

30. Metadata management

31. Metadata and asset load - a perfect storm

32. Hybrid categorization

33. Hybrid categorization

35. Emotional search (Ciudad de Libros)

36. Semantic analysis (Trajectory)

37. Subscription services
Hybrid curation
Reader involvement
Engagement Hub
@justohidalgo
Books on the cloud

38. 4 - Reader involvement

41. ‹#›

42. ‹#›

43. Subscription services
Hybrid curation
Reader involvement
Engagement Hub
@justohidalgo
Books on the cloud

44. Source: https://www.flickr.com/photos/linkahwai/7993408431/in/
5 - Engagement Hub

45. Measure absolutely everything

46. - Dashboard and Analytics
for Publishers
- Sales analysis and
forecasts
- Product experience
- Reader behavior
- Marketing (infographics)

47. Reading behavior
@justohidalgo

48. 48
• Book Reading Analysis
• With or without expert edition analysis
Reading behavior
@justohidalgo

49. 49
• Book Reading Analysis
• With or without expert edition analysis
Reading behavior
@justohidalgo

50. Reading behavior… and more!!!

51. ‹#›
Have someone take care of your metrics

52. Challenges

53. Strategy · Market size · Book publishing is a big business
Source: Global eBook - A Report on market trends and development, April 2015

55. 55

56. 56

57. https://www.flickr.com/photos/ohhector/456611804/in

58. Growth · Publishing Content
3500+
PUBLISHERS
6+
LANGUAGES
350,000+
BOOKS

59. https://www.flickr.com/photos/64540855@N07/11824329823/in/

60. Shortsighted views today...

61. ... future of publishing tomorrow

62. Justo Hidalgo
Co-founder, Business Development
jhidalgo@24symbols.com
@justohidalgo
www.24symbols.com
Thank you